Network marketing is not that different from the shop in the street; it is simply a different type of marketing and distribution channel for the goods or services it offers. When enrolled as a distributor, the distributor becomes part of the marketing arm of that business and when that distributor enrolls others, the marketing and distribution arm also grows.
There are obvious differences - probably the ones that motivate people to get involved in network marketing rather than having a "physical business": No large overheads; Not having to carry large amounts of stock; No staffing worries, the list is endless.
One thing both will have in common and should be right at the top of the list of things that must be done,is to build a solid customer base. People who do not buy once from the business but again and again.
For the most part, whenever someone starts out in network marketing the same old approach is used to build a "down Line" - make a list of all friends and family and make contact; then ask for potential leads. Its a tried and tested route that rarely works. Why because those leads are simply friends and family and do not have the same network marketing instincts or interest. More often than not, if it does work, it is short lived and does not contribute to building a strong "down line".
So the trick is to find like mind motivated people, people who are serious about network marketing and building an income.
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